Amid indications that Apple Inc. is ratcheting up its iPad production targets to meet booming demand, iSuppli Corp. (http://www.isuppli.com) is ratcheting up its shipment forecast as well.
iSuppli now predicts Apple will ship 12.9 million iPads in 2010, an increase from the previous forecast issued April 2 of 7.1 million units. Shipments will rise to 36.5 million in 2011 and 50.4 million in 2012, predicts the research group.
“The iPad is shaping up to be the ‘Tickle Me Elmo’ of the 2010 holiday season, with product demand expected to vastly exceed available supply,” says Rhoda Alexander, director of monitor research for iSuppli. “Apple has hiked its iPad manufacturing goals to suppliers across Asia. As iSuppli stated in its initial forecast, the key to continuing success will be how quickly Apple responds to issues as they arise and whether the company can align suppliers to meet demand needs. Apple’s...| Read more »