The Interbrand 2010 Best Global Brand Study, a guide to the world’s most valuable brands, has been released -- and Apple shines, as usual. Interbrand (http://www.interbrand.com), a brand consultancy, publishes the study each year, ranking the top 100 global brands using a unique methodology. Brands in the IT/technology sector dominate the list, occupying five of the top 10 brands. Some other interesting findings include:
Here's what Interbrand says about Apple: "Apple’s brand value grew 37%. This year, iPhone 4’s reception glitches warranted a public apology from Steve Jobs -- leaving the door wide open for public criticism. Yet, sales on its first day alone reached the 1.5 million mark. Meanwhile, negative buzz over the iPad name was quickly replaced by glowing sales and avid converts. The brand can attribute its success to carefully controlling its messaging, and in effect, always managing to...
- About MacNews
- Category Reviews
- Tech Support
- Connect Tools