Ace Metrix (http://www.acemetrix.com), which specializes in television advertising analytics, has announced the Ace Metrix Quarterly Top 10 for the third quarter ending September 30, 2010. For the first time, two national breaking ads tied for best creative effectiveness: Apple iPad “Demonstration of Features” which first aired on Au.17 and Nissan “Wouldn’t It," airing Oct. 28, both scored Ace Score 671, out of a possible 950, and compared to an Ace Score average of 532 for all ads.
“These top ten ads represent a huge achievement in a highly competitive industry. Resonating with today’s fickle consumer is a constant challenge for brands, and these ads represent the best of the best when it comes to effective creative with their consumers,” says Peter Daboll, chief executive of Ace Metrix. “The Ace Score is unique in its ability to track the breadth of all advertising creative that lands on today’s...| Read more »