ustomer satisfaction with personal computers surged 4.0% to match the industry’s all-time high of 78 in the latest American Customer Satisfaction Index. And Mac users were the most satisfied of all.
Nearly all brands showed increases in satisfaction and no manufacturer declined. Lower prices, better service, and an emphasis on new, smaller systems and a variety of portable computers helped drive the improvement. However, Apple continued its dominance, leading the computer category by a wide margin for the seventh straight year.
Customer satisfaction with Apple’s computer products, including the iPad, rose 2% to an ACSI of 86 -- the highest score ever for Apple. The company now has a 9-point lead over its nearest competitor. No other company in the ACSI has as formidable a lead within its own industry.
Innovation and product diversification, along with strong customer service, have long been at the center of Apple’s success. At times, demand for Apple...| Read more »