For a fourth consecutive time, Apple ranks highest in customer satisfaction among manufacturers of smartphones with a score of 800 on a 1,000-point scale, and performs particularly well in ease of operation, operating system, features and physical design, according to the J.D. Power and Associates' (http://www.JDPower.com) 2010 U.S. Wireless Smartphone Customer Satisfaction Study. Motorola (791) and HTC (781) follow Apple in the rankings.
The study measures customer satisfaction with traditional wireless handsets and smartphones across several key factors among owners who have used their current mobile phone for less than two years. In order of importance, the key factors of overall satisfaction with traditional wireless handsets are: operation (30%); physical design (30%); features (20%); and battery function (20%). For smartphones, the key factors are: ease of operation (26%); operating system (24%);...| Read more »