"Advertising Week" has published the results of a Nielsen survey (http://blog.nielsen.com/nielsenwire/consumer/the-connected-devices-age-i...) of 5,000 consumers who own a tablet computer, eReader, netbook, media player or smartphone -- including 400 iPad owners. The survey found, among other things, that iPad owners skew younger and more male.
Per the survey:
° 65% of iPad owners are male and 63% are under 35.
° Amazon Kindle owners tend to be wealthier. 44% of them make more than US$80,000/year compared with 39% of iPad owners and 37% of iPhone owners. They also tend to have more education: 27% of Kindle owners have Master's degrees or PhDs.
° iPad owners tend to be more receptive to...| Read more »