Another day, another lawsuit. A company called Innovate Media Group is suing Apple over trademark infringement, two counts of unfair competition, and one count of common law injury to business reputation. Innovate Media has alleged that it coined the term "iAds" in 2006, a name it uses for its video delivery technology, reports "AppleInsider" (http://www.appleinsider.com).
At the April 8 unveiling of iPhone OS 4.0, Apple debuted iAd, its upcoming mobile advertising platform, which "combines the emotion of TV ads with the interactivity of web ads," Apple CEO Steve Jobs said. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s web page.
Users must then navigate back to their app, and it's often difficult or impossible to return to exactly where they left. Jobs said iAd solves this problem by displaying full-screen...| Read more »