The Mac OS X operating system has seen some impressive growth this year, according to Chitika Research (http://www.chitika.com), a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.
From January through March, Mac computers made up just over 7% of the market share, according to traffic numbers coming into the Chitika advertising network. In April, however, that number spiked to 10.25%. Perhaps thanks to the increased foot traffic at Apple stores across the U.S., the Mac managed to pick up 3% of the home computer impressions market over the course of a single month.
Apple’s main competitor in the operating system business, market leader Microsoft, bore the brunt of the shift -- between March and April, 2010, the market share of Microsoft’s Windows operating system dropped from 89% to just over 85%, says Chitika. Linux, the open-source...| Read more »