Apple started running a new iPhone ad this evening called 'Music Every Day', the second in a series that launched last month with a spot entitled 'Photos Every Day'. Both ads in the campaign focus on people actually using the phone, rather than just the phone itself. Every day, more people enjoy their music on the iPhone than any other phoneIn a series of colorful clips, the iPhone is used by owners to listen to music at school, in the shower, at the gym, at a club, at a swim meet and more. Recent Mac and iOS Blog Stories • Letter to Brazilian Apple Repair Centers Suggests June 2013 Policy Changes? •...

Macotakara has released a report with new details on a number of upcoming products, including the rumored low cost iPhone, the iPhone 5S, and the iPad 5. Citing information from several different sources, the site suggests that the low cost iPhone may ship in a number of different colors and that it will begin trial production soon. Color choices for the low cost iPhone remain murky, as the site has heard rumors from two different sources. The first source said that the low cost iPhone will come in colors that include navy, gold orange, white, and gray, while a second source named white, pink, green, blue, and yellow orange as the available colors. A common theme, however, is that the low cost iPhone will not include a black option. Rendering of low cost iPhone in multiple colors Apple's rumored low...

Last week we learned about Apple inventing an all-new touch sensor panel that would support larger displays like those found on a MacBook Air or Pro. Today, the US Patent & Trademark Office published a patent application from Apple that reveals yet another major touch related invention relating to an all-new touch pad electrode design which is to reduce the effects of noise and thermal drift and to provide users with more precision in their interaction with a touch display. Another invention covered in our report covers an amorphous diamond-like carbon coating for increasing the thermal conductivity of the structural frames of any Apple mobile device that is battery-powered. We close out our report by covering a new camera patent and providing you with a list of continuation, provisional and divisional patents that were published today that may interest some.

Yesterday we reported that Apple had found proof of patent infringement deep inside Samsung's source code, and today we find out that little trickster Samsung is now opening a new company in Washington called Intellectual Keystone Technology (IKIT). The new company is being set up ....

Some of the major mobile device players in the market have been seeking replacements for indium tin oxide (ITO) used in today's touch panels in the hopes of resolving technological issues and related costs. Hon Hai's Foxconn subsidiary who makes most of Apple's devices including the iPhone and iPad has recently acquired new carbon nanotube (CNT) technology from ...

Following Apple's adoption of sapphire crystal as a strong and durable covering for the rear cameras on the iPhone 5 and fifth-generation iPod touch late last year, rumors of expanded uses for the material have gained some traction. Back in March, we covered a report suggesting that sapphire could see wider adoption as coverings for displays on mobile devices, and just last week a sketchy rumor claimed that Apple is planning to use a sapphire-covered capacitive home button with integrated fingerprint sensor for the iPhone 5S. Amid these discussions of the potential of sapphire, Corning has published a feature outlining why its latest Gorilla Glass 3 is in fact...

Last week Apple told the U.S. District Court in California that it planned to add the Samsung Galaxy S4 to its patent lawsuit already underway against Samsung. As promised, Apple today filed a motion (via Foss Patents) that details five different patents that the S4 allegedly infringes on. The filing includes two Siri-related patents violated by Google Now, Google's robust voice activated search assistant. Patents '604 and '959 cover a "universal interface for retrieval of information in a computer system." The other three...

Three Apple executives, CEO Tim Cook, CFO Peter Oppenheimer, and head of tax operations Phillip A. Bullock, appeared in front of the U.S. Senate Permanent Subcommittee on Investigation earlier today, testifying about Apple's tax policies. MacRumors has a rough transcript of the hearing, while the full event is viewable on C-SPAN. The full hearing was quite long, but here are some selected excerpts from our transcript. At the beginning of the hearing, Senators are allowed to make whatever opening statements they wish. Senator Rand Paul (R-KY) gave a spirited defense of Apple, saying he was "offended" by the hearing. "Tell me a politician who is up here and doesn't try to minimize his taxes… Tell me what Apple has done is illegal. I am offended by a government…...

Microsoft today released details on its next generation console at an event hosted at its Redmond campus in Washington. Called the Xbox One, the new console is designed to be the ultimate all-in-one home entertainment system with a heavy focus on both gaming and interactive television watching. The Xbox One recognizes individual users and presents a customized home screen filled with content like TV and movies, games, and music, along with a new Trending section that displays friend activity and a live TV system. Xbox One utilizes voice commands, motion control via the Kinect, and a new feature called Instant Switching to allow Xbox users to switch from gaming to TV to other types of entertainment with quick commands that work as fast as swapping channels on the TV. Home screen sharing, called Snap Mode, allows users to display multiple items on the television screen. The Xbox One's comprehensive voice commands, such as "Watch...

Tonymacx86 points (via 9to5Mac) to recently discovered photos of a Broadcom BCM94360CD Wi-Fi/Bluetooth card that supports the 802.11ac "Gigabit Wi-Fi" standard rumored to be coming to Apple's Mac lineup later this year. While the photos were posted to Chinese site VR-Zone in early March, they are only just now being noticed by those following Apple rumors. While the reports suggest that the new card is intended for the next-generation MacBook Pro or MacBook Air models rumored for...