Apple-NBC war takes some twists
TweetFollow Us on Twitter

Apple-NBC war takes some twists

Apple reported that NBC was insisting it raise the price of some downloads on NBC shows to US$4.99 from the $1.99 iTunes charges for all programs. NBC denied this, saying that the disagreement was over the wholesale price that Apple was charging, not the retail price. NBC wanted a better wholesale price for its heavily downloaded shows, like The Office.

However, NBC had already inked a deal to sell its shows via Amazon's Unbox service at the same $1.99 price tag, reports [url=http://www.theregister.co.uk/2007/09/20/nbc_universal_unveils_nbc_direct_video_download_service_after_itunes_breakup/]The Register[/url]. And the company has launched its own video download service.

Yesterday Jeff Gaspin, the president of the NBC Universal Television Group, told the [url=http://www.nytimes.com/2007/09/20/business/media/20nbc.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1190327483-sJNN8vIO8fhCPybyZibTYw]New York Times[/url] that "piracy was and is our No. 1 priority" in regards to the Apple negotiations. He said that the music industry had been "devastated" by the free exchange of music, much of it facilitated by iTunes.

However, the general consensus seems to be that NBC is probably making a big mistake. Chris Crotty, an analyst for iSuppli, an independent firm that specializes in analysis of new electronic media, told the Times that the NBC move is "a stretch." He says consumers have shown they're happy with the iTunes service and that it would not be attractive to consumers to have to have to visit a number of services to find the programs they want to download.

"It’s not just a shift from a supermarket to a mom-and-pop story, it’s a shift to one store that only sells bread, another store that only sells dairy products," Crotty says. "The consumers have decided they want to get their content from iTunes."

What's more, as The Register points out, NBC's video download service is nothing to get excited about. "You can't view these videos on more than one Windows PC [they're not Mac compatible, though that's supposedly in the works]," notes The Register. "They're riddled with commercials you can't skip. And they self-destruct after seven days."

[url=http://www.mediainfocenter.org/story.asp?story_id=109944331]CNET[/url] had this to say: "the risks involved with bucking Apple are great. Apple has sold more than 100 million iPods. The iPod makes up more than 70 percent of the overall mobile player market. How long can NBC Universal go without access to iPod owners? Even with the company's other distributors, such as AOL and its soon-to-launch Hulu site, which NBC Universal built in partnership with News Corp, Apple still represents one of Internet's largest video distributors."

A gedblog article has this to say: "Never mind the fact that the iTunes single-handedly prevented NBC from canceling The Office in the first place, or that you can TiVo these shows for free now, or even that higher-quality versions of all of these shows are available hours (not days) after they are aired via bit torrent."

In a PC World [url=http://blogs.pcworld.com/digitalworld/archives/2007/08/nbcapple_stando.html]blog[/url], Cathy Lu wrote: "If they [Apple] were to cave to NBC, then the floodgates would open, and every network would probably start drooling over the thought of upping their prices."

 
AAPL
$99.99
Apple Inc.
-0.36
GOOG
$735.88
Alphabet Inc.
+3.22
MSFT
$52.36
Microsoft Corporation
+0.04
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to become the ultimate robot warrior...
Chrono Strike is a delightfully immersive beat ‘em up with a sense of humor (any game with a good Sims reference gets points in my book). [Read more] | Read more »
Tips and tricks to get a higher score in...
Snow Roll is a devilish endless runner very much in the vein of Flappy Bird. It revels in its dastardly level of difficulty, and doesn’t really care how angry you get at it as it knows you’ll keep coming back for more. [Read more] | Read more »
How to win big in Slots Deluxe
Cheating while gambling is illegal and morally wrong, and in some parts of the world it leads to men with names like Vinnie "Six Knuckles" Manchenzo beating you to a pulp in a dark alley. [Read more] | Read more »
How to take over the world in Dictator 2
Running a country isn't easy - especially when you're a dictator who wants to take over the world and crush everyone in your path while you do it. [Read more] | Read more »
Tips and tricks to get a higher score in...
Tank.iois - you guessed it! - another multiplayer arena battler likeAgar.io and Slither.io. It does differentiate itself by putting you in a tiny tank though, so it's not exactly the same. To help you get that all-important high score, we've got a few tips and tricks for you. [Read more] | Read more »
How to unlock characters in One Tap Tenn...
As the title suggests, One Tap Tennis requires only a single tap to play its particular brand of tennis, and rewards you with a ton of unlockable characters if you perform well. Fortunately for you, we at 148Apps have got a few tips and tricks to help get you up to speed. [Read more] | Read more »
Grab it now: Game Craft’s Legend of War...
The real time strategy game is now available for you to sink your teeth into, through the App Store and Google Play. Combining elements of skill, strategy and empire building, Legend of War is a real gamers’ game. [Read more] | Read more »
Skateboard Party 3 ft. Greg Lutzka (Gam...
Skateboard Party 3 ft. Greg Lutzka 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Skateboard Party is back! This third edition of the popular sports franchise features professional skater Greg Lutzka. Skateboard Party 3 brings the thrill of skateboarding to your mobile device! Hop on your... | Read more »
Cubious (Games)
Cubious 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cubious – How smart are you? How high is your IQube?Solve the impossible puzzles to find out, and help a lost little cube find his family. | Read more »
Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.