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Macsimum News has recently discovered that Apple's European filing 004481297 for "Numbers," which has since received "registered status" on July 4, lists two additional classifications in respect to their trademark as follows:
Class 35: Advertising; business management; business administration; accounting services; compilation of information into computer databases; computerized file management; database management services; business information services provided online from a computer database or the Internet; promotion services; information, advisory and consultancy services relating to all the aforesaid.
Class 42: Computer hardware and software consulting services; rental of computer hardware and software apparatus and equipment; multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems, databases and applications; graphic design for the compilation of web pages on the Internet; information relating to computer hardware or software provided on-line from a global computer network or the Internet; creating and maintaining web-sites; provision of web-sites featuring multimedia materials; hosting the web-sites of others; information, advisory and consultancy services relating to all the aforesaid.
Apple's "Numbers" is considered by many in the Mac community to be Apple's forthcoming spreadsheet program for their iWork Suite. However, it'll be interesting to see whether Apple chooses to brand such a program Numbers or [url=http://www.thinksecret.com/news/0607charts.html]Charts.[/url]The discovery that Numbers has reached "registered status' this past July 4, and the fact that Class 35 relates to accounting, strongly favors 'Numbers' as the spreadsheet branding.
Hopefully, we won't have to wait too much longer for that answer. There's a great chance that we'll either see 'Numbers' and/or 'Charts' introduced at either Apple's World Wide Developer Conference in August or at MacWorld in 2007. Who knows, if we're lucky enough, we may just find that the apparent competing brand names are actually different programs. Perhaps â€œChartsâ€' would be a closer fit to being an MS Office program replacement for Visio. Hmm, I like it already!
Macsimum News presents only a brief summary of patents and/or trademarks with associated graphic(s) for journalistic news purposes as each such patent application and/or grant is revealed by the U.S. Patent & Trade Office. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details.
Apple's representative noted on the filing is Field Fisher Waterhouse LLP, London, England.
The more I think about it, the more I like it.
Iâ€™d like to know your thoughts on this. Do you think we'll see Apple launch new iApps called "Numbers" and "Charts" in the next 12 months to replace Excel and Visio?