According to a recent study commissioned by Best Buy Mobile, the mobile specialty retail unit of Best Buy, more than half of American mobile phone owners don't know the month and year when their current mobile phone contract expires.
In addition, only four in 10 say they received a reminder notice that their contract was about to expire, leaving many consumers in the dark about upgrade eligibility and the plan options available. To help consumers better understand their contract situation, Best Buy Mobile recently launched a consumer education campaign -- the Upgrade Checker campaign, at http://www.BestBuy.com/Mobile -- that provides resources to help customers make informed shopping decisions.
The survey, conducted for Best Buy Mobile by GfK Roper, sheds light on consumers’ knowledge and shopping habits around mobile plans, devices, technology and accessories.
“When it comes to...| Read more »