On Monday it was announced that Apple made a deal with a company called Rovi that could potentially see the firm's TV listings guide make its way to the Apple TV, according to Piper Jaffray analyst Gene Munster.
Per a filing with the US Security and Exchange commission, Rovi Corp. -- a company that specializes in digital entertainment services -- has entered into a multi-year agreement with Apple whereby Apple shall license intellectual property from Rovi. The specific terms of the license agreement are confidential.
According to claims at the Rovi web site:
° Approximately 111 million subscribers and 91 million CE devices worldwide use their guidance technology.
° The Rovi content protection technology is on approximately nine billion DVDs and Blu-ray discs.
° More than 500 million devices are enabled with their protection technology.
° Rovi has active advertising rights in place with approximately 121 million guides worldwide.
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