According to a new poll conducted by ORC (http://www.opinionresearch.com), an Infogroup Company, the vast majority of US consumers (71%) are familiar with Apple’s iPad. Six percent plan on buying one within a year, equating to a sale of about seven million units, and 1% said they will purchase one as soon as it becomes available, which would translate to a sale of approximately one million units.
The findings in ORC’s survey correspond closely with market analyst predictions that five million iPads will be sold in 2010. Based on the results of ORC’s research, it is clear that a significant number of tech-hungry consumers are interested in an iPad in the short-term, but what does this mean for the long-term success of the product?
“Adoption of new technologies is often a slow and gradual process,” says Kevin Wood, vice president and senior analyst with ORC’s technology practice. “It...| Read more »